{"id":1480,"date":"2018-10-12T09:00:45","date_gmt":"2018-10-12T07:00:45","guid":{"rendered":"https:\/\/www.comundi.fr\/mag-des-competences\/?p=1480"},"modified":"2019-10-18T15:41:24","modified_gmt":"2019-10-18T13:41:24","slug":"remporter-ladhesion-les-cles-pour-convaincre","status":"publish","type":"post","link":"https:\/\/www.comundi.fr\/mag-des-competences\/remporter-ladhesion-les-cles-pour-convaincre\/","title":{"rendered":"Remporter l\u2019adh\u00e9sion : les cl\u00e9s pour convaincre\u00a0!"},"content":{"rendered":"<p>Manier l&rsquo;art de la persuasion, c&rsquo;est choisir ses arguments en fonction de ses interlocuteurs, puis les assembler logiquement pour \u00e9tendre son influence.<\/p>\n<p>Avant toute communication visant \u00e0 persuader, Marl\u00e8ne Reux, formatrice \u2013 Comundi\u00a0, vous invite \u00e0 vous poser trois questions essentielles :<\/p>\n<h2><strong>Quel est mon objectif\u00a0?<\/strong><\/h2>\n<p>L&rsquo;objectif n\u2019est pas le sujet de votre intervention. C&rsquo;est le r\u00e9sultat que vous voulez obtenir de votre public. Que voulez-vous exactement\u00a0? Exprimez votre objectif le plus pr\u00e9cis\u00e9ment et compl\u00e8tement possible. C\u2019est \u00e0 partir de l\u2019objectif que vous b\u00e2tissez votre argumentation, c\u2019est votre fil rouge. Clarifier l\u2019objectif suppose un travail en amont que l\u2019on sous-estime souvent. Et pr\u00e9voyez un plan B\u2026<\/p>\n<h2><strong>\u00a0Qui est mon destinataire ?<\/strong><\/h2>\n<p>\u00ab\u00a0Je m\u2019adresse \u00e0 qui\u00a0?\u00a0\u00bb Connaitre son public est clef pour construire un discours adapt\u00e9 qui s\u2019appuie sur ses valeurs, ses r\u00e9f\u00e9rences, en bref qui parle sa langue.<\/p>\n<p>Vous ne vous adressez pas \u00e0 la terre enti\u00e8re mais \u00e0 un public pr\u00e9cis. Identifiez la personne ou le groupe \u00e0 persuader. Quelles sont ses valeurs\u00a0? Son vocabulaire\u00a0? Ses attentes\u00a0? Est-il novice ou expert sur votre sujet\u00a0? Quel int\u00e9r\u00eat porte-t-il \u00e0 votre sujet ? Dans quel \u00e9tat d\u2019esprit est-il, &#8230;\u00a0?<\/p>\n<h2><strong>Dans quel contexte\u00a0?<\/strong><\/h2>\n<p>C\u2019est ce qu\u2019on appelle l\u2019intelligence de la situation. A quel moment intervenir\u00a0? Dans quel cadre, quel lieu\u00a0? Selon quelles modalit\u00e9s\u00a0? Il faut analyser les facteurs qui pourraient jouer (un contexte social difficile, un changement de direction&#8230;).<\/p>\n<h2><strong>Pourquoi ces trois pr\u00e9alables \u00e0 l\u2019action\u00a0?<\/strong><\/h2>\n<p>Parce qu\u2019ils permettent d\u2019agir diff\u00e9remment de la m\u00e9thode classique trop souvent utilis\u00e9e\u00a0: celle de la d\u00e9monstration, de l\u2019expos\u00e9 qui s\u2019appuie sur les explications et les motivations \u2026. De celui qui parle\u00a0! Entrer en communication persuasive c\u2019est entrer dans le monde du public que l\u2019on veut influencer, tenir compte du contexte et \u00eatre clair sur ce que l\u2019on vise.<\/p>\n<p><strong>Pour aller plus loin, d\u00e9couvrez la formation : <\/strong>Argumenter et d\u00e9battre pour remporter l\u2019adh\u00e9sion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manier l&rsquo;art de la persuasion, c&rsquo;est choisir ses arguments en fonction de ses interlocuteurs, puis les assembler logiquement pour \u00e9tendre son influence. Avant toute communication visant \u00e0 persuader, Marl\u00e8ne Reux, formatrice \u2013 Comundi\u00a0, vous invite \u00e0 vous poser trois questions essentielles : Quel est mon objectif\u00a0? L&rsquo;objectif n\u2019est pas le sujet de votre intervention. C&rsquo;est [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[183],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remporter l\u2019adh\u00e9sion : les cl\u00e9s pour convaincre\u00a0! - Mag des comp\u00e9tences - Comundi<\/title>\n<meta name=\"description\" content=\"L&#039;art de la persuasion, c&#039;est choisir ses arguments en fonction de son interlocuteur pour \u00e9tendre son influence. 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