{"id":14091,"date":"2025-06-16T08:50:00","date_gmt":"2025-06-16T06:50:00","guid":{"rendered":"https:\/\/www.comundi.fr\/mag-des-competences\/?p=14091"},"modified":"2025-07-10T21:43:40","modified_gmt":"2025-07-10T19:43:40","slug":"inside-tf1-comment-la-data-et-ia-reinventent-experience-media","status":"publish","type":"post","link":"https:\/\/www.comundi.fr\/mag-des-competences\/inside-tf1-comment-la-data-et-ia-reinventent-experience-media\/","title":{"rendered":"Inside TF1+ : comment la data et l\u2019IA r\u00e9inventent l\u2019exp\u00e9rience m\u00e9dia ?"},"content":{"rendered":"\n<p>D\u00e9couvrez l\u2019interview de <strong>Fran\u00e7ois-Xavier Pierrel, Chief data and Adtech Officer<\/strong>, qui interviendra dans le cadre du prochain <a href=\"https:\/\/www.comundi.fr\/formations\/learning-trip-ia.html\" target=\"_blank\" rel=\"noreferrer noopener\">Learning Trip<\/a> \u00e0 Paris organis\u00e9 par Comundi.<\/p>\n\n\n\n<h2><strong>Vous allez accueillir les participants du Learning Trip IA au sein du Groupe TF1 en juin prochain. Que souhaitez-vous absolument leur faire vivre ou comprendre ?<\/strong><\/h2>\n\n\n\n<p>TF1 a lanc\u00e9 en janvier 2024 sa plateforme de streaming avec comme ambition de devenir la destination gratuite de r\u00e9f\u00e9rence pour le divertissement familial et l\u2019information sur les territoires francophones.<\/p>\n\n\n\n<p>Lors de ce Learning Trip, nous souhaitons vous faire d\u00e9couvrir comment la data, la tech et l\u2019IA ont \u00e9t\u00e9 des moteurs de la croissance de TF1+ et comment ils continuent d\u2019accompagner son d\u00e9ploiement \u00e0 l\u2019\u00e9chelle.<\/p>\n\n\n\n<p>TF1+ doit son succ\u00e8s \u00e0 un subtil assemblage entre exploitation de la data, adoption des codes du streaming, choix techniques au service de l\u2019exp\u00e9rience clients (BtoC et BtoB) et l\u2019aide de l\u2019IA\/IAG.<\/p>\n\n\n\n<p>Cette session vous permettra de d\u00e9couvrir ce parcours et de se projeter sur les prochaines \u00e9tapes.<\/p>\n\n\n\n<h2><strong>Quelle est l\u2019opportunit\u00e9 silencieuse de l\u2019IA que trop d\u2019entreprises ignorent encore aujourd\u2019hui ?<\/strong><\/h2>\n\n\n\n<p>Une opportunit\u00e9 que beaucoup d\u2019entreprises sous-\u00e9valuent, c\u2019est l\u2019<strong>IA pour optimiser et automatiser les processus internes.<\/strong> On parle souvent des usages de l\u2019IA tourn\u00e9s vers le client, mais on oublie parfois qu\u2019en interne, cette technologie peut faire gagner beaucoup de temps gr\u00e2ce \u00e0 l\u2019automatisation de t\u00e2ches ce qui est un v\u00e9ritable levier de productivit\u00e9.<\/p>\n\n\n\n<p>Durant ce learning trip, vous pourrez notamment d\u00e9couvrir notre gamme Autopilot qui permet de capitaliser sur la donn\u00e9e et l\u2019IA pour piloter intelligemment et automatiquement les optimisations de campagnes publicitaires, les offres publicitaires et l\u2019adserver globalement.<\/p>\n\n\n\n<h2><strong>Quelles seront, selon vous, les \u00e9tapes cl\u00e9s pour int\u00e9grer la data et l\u2019IA \u00e0 l\u2019\u00e9chelle dans une entreprise m\u00e9dia ?<\/strong><\/h2>\n\n\n\n<p>Pour int\u00e9grer la data et l\u2019IA \u00e0 grande \u00e9chelle, il faut avancer sur plusieurs fronts en parall\u00e8le.<\/p>\n\n\n\n<p>Le premier correspond \u00e0 la technique : une entreprise m\u00e9dia comme TF1 doit se doter d\u2019une architecture data\/IA robuste qui puisse absorber la croissance des usages. La deuxi\u00e8me \u00e9tape, c\u2019est l\u2019humain et l\u2019organisationnel. Il faut accompagner le changement, parce qu\u2019\u00e9largir la data et l\u2019IA \u00e0 l\u2019ensemble de l\u2019entreprise implique de faire \u00e9voluer les r\u00f4les et les comp\u00e9tences. Enfin, la derni\u00e8re \u00e9tape, qui est incontournable, c\u2019est de mettre en place un cadre de gouvernance adapt\u00e9 au d\u00e9ploiement de la data et l\u2019IA \u00e0 l\u2019\u00e9chelle. <\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, les \u00e9tapes cruciales pour d\u00e9ployer la data et l\u2019IA \u00e0 l\u2019\u00e9chelle dans le groupe TF1 ont \u00e9t\u00e9 un savant m\u00e9lange de technologie, d\u2019humain et de gouvernance : b\u00e2tir l\u2019infrastructure ad\u00e9quate, diffuser la culture data\/IA \u00e0 tous les niveaux, et encadrer le tout avec des r\u00e8gles et une r\u00e9partition des r\u00f4les clairs.<\/p>\n\n\n\n<p>Inscrivez-vous d\u00e8s maintenant pour retrouver <strong>Fran\u00e7ois-Xavier Pierrel<\/strong> en octobre \u00e0 l&rsquo;occasion du <a href=\"https:\/\/www.comundi.fr\/formations\/learning-trip-ia.html\">Learning Trip IA<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez l\u2019interview de Fran\u00e7ois-Xavier Pierrel, Chief data and Adtech Officer, qui interviendra dans le cadre du prochain Learning Trip \u00e0 Paris organis\u00e9 par Comundi. Vous allez accueillir les participants du Learning Trip IA au sein du Groupe TF1 en juin prochain. Que souhaitez-vous absolument leur faire vivre ou comprendre ? TF1 a lanc\u00e9 en janvier [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[216],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside TF1+ : comment la data et l\u2019IA r\u00e9inventent l\u2019exp\u00e9rience m\u00e9dia ? - Mag des comp\u00e9tences - Comundi<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez notre interview de Fran\u00e7ois-Xavier Pierrel, Chief Data and Adtech Officer du groupe TF1, \u00e0 l&#039;occasion de notre Learning Trip IA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comundi.fr\/mag-des-competences\/inside-tf1-comment-la-data-et-ia-reinventent-experience-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside TF1+ : comment la data et l\u2019IA r\u00e9inventent l\u2019exp\u00e9rience m\u00e9dia ? 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