{"id":11488,"date":"2023-06-01T09:00:00","date_gmt":"2023-06-01T07:00:00","guid":{"rendered":"https:\/\/www.comundi.fr\/mag-des-competences\/?p=11488"},"modified":"2023-06-01T12:36:13","modified_gmt":"2023-06-01T10:36:13","slug":"les-4-leviers-dune-strategie-digitale-efficace","status":"publish","type":"post","link":"https:\/\/www.comundi.fr\/mag-des-competences\/les-4-leviers-dune-strategie-digitale-efficace\/","title":{"rendered":"Les 4 leviers d&rsquo;une strat\u00e9gie digitale efficace"},"content":{"rendered":"\n<p>Le <strong><a href=\"https:\/\/www.comundi.fr\/formations\/cycle-certifiant-marketing-et-communication-digitale-1.html\">marketing digital<\/a> <\/strong>est un secteur en perp\u00e9tuelle \u00e9volution. Pour concevoir une strat\u00e9gie efficace, il est n\u00e9cessaire d\u2019activer les bons leviers.<\/p>\n\n\n\n<p>Mais quels sont-ils ? Et plus pr\u00e9cis\u00e9ment, quels sont ceux qui vous seront indispensables ?<\/p>\n\n\n\n<h2><strong>Levier n\u00b01: La publicit\u00e9 payante ou SEA<\/strong><\/h2>\n\n\n\n<p>La publicit\u00e9 payante est un moyen rapide pour d\u00e9velopper la visibilit\u00e9 de son produit, de sa marque et de son service. Lorsque votre <a href=\"https:\/\/www.comundi.fr\/mag-des-competences\/webmarketing-4-pourquoi-mettre-en-place-une-strategie-sea\/\">campagne SEA<\/a> est bien men\u00e9e, elle g\u00e9n\u00e8re imm\u00e9diatement du trafic qualifi\u00e9. De plus, \u00e0 l\u2019aide des outils et indicateurs propos\u00e9s par les plateformes en ligne, vous pouvez finement mesurer votre retour sur investissement (ROI) et l\u2019optimiser.<\/p>\n\n\n\n<p>Sur quelles plateformes diffuser vos contenus ?<\/p>\n\n\n\n<ul><li><strong>Le Display<\/strong> : Les sites du r\u00e9seau display touchent plus de 90 % des internautes dans le monde. Avec une campagne display sur Google Ads, vous pouvez ainsi diffuser vos contenus sur un grand nombre de sites et aupr\u00e8s d\u2019une large audience. Le principe est simple : le r\u00e9seau Display de Google diffuse vos contenus \u00e0 c\u00f4t\u00e9 d&rsquo;un contenu en rapport avec votre message publicitaire, aupr\u00e8s d&rsquo;un public pertinent sur des milliers de sites.<\/li><li><strong>Les Social Ads<\/strong> (LinkedIn Ads, Instagram Ads, Facebook Ads\u2026) : votre campagne marketing est mise en avant aupr\u00e8s de votre public cible sur les r\u00e9seaux sociaux, qu\u2019il vous connaisse d\u00e9j\u00e0 ou non. Vous \u00e9largissez ainsi votre notori\u00e9t\u00e9 et vous am\u00e9liorez votre taux de conversion.<\/li><\/ul>\n\n\n\n<h2><strong>Levier n\u00b02 : Le r\u00e9f\u00e9rencement naturel ou SEO<\/strong><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement naturel est une technique consistant \u00e0 optimiser la position de votre site internet sur les moteurs de recherche comme Google. Ainsi, le SEO permet de gagner en visibilit\u00e9.<\/p>\n\n\n\n<p>Quelques techniques cl\u00e9s pour <a href=\"https:\/\/www.comundi.fr\/mag-des-competences\/webmarketing-3-seo-maitriser-le-referencement-naturel\/\">am\u00e9liorer son SEO<\/a> :<\/p>\n\n\n\n<ul><li>Identifier des mots-cl\u00e9s pertinents par rapport \u00e0 votre produit, service ou sujet<\/li><li>Baliser son contenu avec des H1, H2, H3\u2026<\/li><li>Avoir un site responsive qui s\u2019adapte au mobile, tablette, ordinateur<\/li><li>Recourir au maillage interne et aux liens externes<\/li><\/ul>\n\n\n\n<h2><strong>Levier n\u00b03 : Les r\u00e9seaux sociaux<\/strong><\/h2>\n\n\n\n<p>Sur les m\u00e9dias sociaux, les internautes recherchent avant tout des informations authentiques sur l\u2019entreprise et son offre dans le but de s\u2019y reconna\u00eetre, de conna\u00eetre ses valeurs ou encore de se sentir compris dans leurs probl\u00e9matiques.<\/p>\n\n\n\n<p>Quels sont les r\u00e9seaux sociaux \u00e0 ma\u00eetriser en 2023 ?<\/p>\n\n\n\n<ul><li>TikTok<\/li><li>Instagram<\/li><li>LinkedIn<\/li><li>Facebook<\/li><\/ul>\n\n\n\n<h2><strong>Levier n\u00b04 : l\u2019emailing<\/strong><\/h2>\n\n\n\n<p>L\u2019email est un canal de communication tr\u00e8s appr\u00e9ci\u00e9. Lorsqu\u2019une campagne est bien men\u00e9e, l\u2019email offre des r\u00e9sultats exceptionnels en termes de conversion.<\/p>\n\n\n\n<p>Quelques bonnes pratiques \u00e0 suivre<\/p>\n\n\n\n<ul><li>Personnaliser l\u2019objet de l\u2019email<\/li><li>Ins\u00e9rer des \u00e9l\u00e9ments visuels<\/li><li>Suivre la r\u00e8gle \u201cun email = un objectif\u201d<\/li><li>Choisir et ins\u00e9rer un CTA (Call to action) coh\u00e9rent<\/li><li>Appliquer les r\u00e8gles du copywriting (AIDA\u2026)<\/li><\/ul>\n\n\n\n<p>Segmenter sa liste de contacts pour mieux cibler.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing digital est un secteur en perp\u00e9tuelle \u00e9volution. Pour concevoir une strat\u00e9gie efficace, il est n\u00e9cessaire d\u2019activer les bons leviers. Mais quels sont-ils ? Et plus pr\u00e9cis\u00e9ment, quels sont ceux qui vous seront indispensables ? Levier n\u00b01: La publicit\u00e9 payante ou SEA La publicit\u00e9 payante est un moyen rapide pour d\u00e9velopper la visibilit\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[190,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 4 leviers d&#039;une strat\u00e9gie digitale efficace - Mag des comp\u00e9tences - Comundi<\/title>\n<meta name=\"description\" content=\"Comment faire une strat\u00e9gie de digital marketing efficace ? 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