{"id":11294,"date":"2023-03-20T11:40:00","date_gmt":"2023-03-20T10:40:00","guid":{"rendered":"https:\/\/www.comundi.fr\/mag-des-competences\/?p=11294"},"modified":"2023-07-25T17:48:03","modified_gmt":"2023-07-25T15:48:03","slug":"communication-responsable-les-6-chiffres-cles","status":"publish","type":"post","link":"https:\/\/www.comundi.fr\/mag-des-competences\/communication-responsable-les-6-chiffres-cles\/","title":{"rendered":"Communication Responsable : les 6 chiffres cl\u00e9s"},"content":{"rendered":"\n
Nous savons aujourd\u2019hui que la communication responsable est devenue indispensable aux entreprises. Selon l\u2019ADEME : 83 % des Fran\u00e7ais pr\u00e9f\u00e8rent acheter des produits de marques et entreprises dont le comportement est align\u00e9 sur leurs convictions. Le \u00ab consommer mieux \u00bb remplace le \u00ab consommer moins \u00bb. <\/p>\n\n\n\n
Si les communicants l\u2019ont bien compris et mettent en \u0153uvre des actions pour aider leurs clients \u00e0 faire passer des messages \u00e9coresponsables inspirants, ils sont cependant plus h\u00e9sitants \u00e0 remettre en question leurs propres pratiques. Pourtant, si l\u2019on y regarde de plus pr\u00e8s, la durabilit\u00e9 et l’inclusion restent des domaines encore peu explor\u00e9s dans le monde de la publicit\u00e9. Et si l\u2019on mesurait l\u2019impact des \u00e9missions de CO2 g\u00e9n\u00e9r\u00e9es par une campagne de pub digitale, celles-ci seraient consid\u00e9rables. L\u2019augmentation du nombre d\u2019agences de communication labellis\u00e9es montre \u00e0 quel point il est indispensable aujourd\u2019hui de modifier leur propre approche, pour am\u00e9liorer l\u2019image et l\u2019attractivit\u00e9 du secteur de la communication.<\/p>\n\n\n\n
D\u00e9couvrez notre infographie<\/p>\n\n\n\n
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1%des cr\u00e9ations publicitaires<\/strong> Le Handicap est pr\u00e9sent dans moins de 1% des cr\u00e9ations publicitaires depuis les 25 derni\u00e8res ann\u00e9es (\u00e9tude 2022 de Kantar pour le compte de COM-ENT)<\/p>\n\n\n\n
35 vols A\/R Paris \u2013 New York<\/strong> Equivalent en \u00e9missions carbone d\u2019une campagne de pub digitale selon le cabinet fifty-five \u2013 2022<\/p>\n\n\n\n
15 % de CA en plus<\/strong> Les entreprises qui ont int\u00e9gr\u00e9 des crit\u00e8res de durabilit\u00e9 dans leur communication ont vu leur chiffre d’affaires augmenter de 15 % en moyenne, selon une \u00e9tude r\u00e9alis\u00e9e en 2022 par le cabinet de conseil en strat\u00e9gie de communication responsable Sustainability Partners.<\/p>\n\n\n\n
50% des entreprises du CAC40<\/strong> Plus de 50% des entreprises du CAC40 ont int\u00e9gr\u00e9 des crit\u00e8res de durabilit\u00e9 dans leur strat\u00e9gie de communication, selon une \u00e9tude r\u00e9alis\u00e9e en 2022 par l’agence de communication responsable Goodwill Communications.<\/p>\n\n\n\n
6,7\/10 d\u2019attractivit\u00e9<\/strong> 6,7\/10 : c\u2019est le niveau d\u2019attractivit\u00e9 du secteur de la communication par les professionnels de la communication (\u00e9tude Occurrence pour COM-ENT et la Fili\u00e8re Communication, janvier 2023)<\/p>\n\n\n\n
Pour aller plus loin, retrouvez nos 11 experts lors de la conf\u00e9rence Communication Responsable le jeudi 20 avril 2023 \u00e0 Paris ou \u00e0 distance.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nous savons aujourd\u2019hui que la communication responsable est devenue indispensable aux entreprises. Selon l\u2019ADEME : 83 % des Fran\u00e7ais pr\u00e9f\u00e8rent acheter des produits de marques et entreprises dont le comportement est align\u00e9 sur leurs convictions. Le \u00ab consommer mieux \u00bb remplace le \u00ab consommer moins \u00bb. Si les communicants l\u2019ont bien compris et mettent en \u0153uvre […]<\/p>\n","protected":false},"author":8,"featured_media":11298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[187],"yoast_head":"\n
Communication Responsable : les 6 chiffres cl\u00e9s - Mag des comp\u00e9tences - Comundi<\/title>\n<meta name=\"description\" content=\"A l'heure du "consommer mieux", quels sont les chiffres cl\u00e9s de la communication responsable ? D\u00e9couvrez-les dans notre infographie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comundi.fr\/mag-des-competences\/communication-responsable-les-6-chiffres-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication Responsable : les 6 chiffres cl\u00e9s - Mag des comp\u00e9tences - Comundi\" \/>\n<meta property=\"og:description\" content=\"A l'heure du "consommer mieux", quels sont les chiffres cl\u00e9s de la communication responsable ? 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